People love to eat. We have different varieties of food to choose. Each specific place has a specialty when it comes to food. Like in the Philippines, we have different types of food in each type of food. We made these foods differ from the other by doing some twists and adding more spices.
Food industry is one of the most in demand to the consumers. Places who love to eat like in our country; this kind of industry is really one of the most in demand. If we look around, there are lots of fast food chains, restaurants, food stalls, carinderia, etc. which shows that people loves to eat. I can say that in our country, when it comes to food, there are inconsistencies. Why? In my own observation, it is because of; we love to make experiments on our foods to make it more special and unique from the other.
For example, yogurt became one of the most in demand dairy product nowadays. One of its reason because people now became more aware of their health so they have discovered that yogurt is a health-friendly food. It is said that it contain less fat than any ordinary dairy products.
Different frozen yogurt or FroYo parlors were established in different parts on the cities especially in malls. In order to get attraction to the customers, they offered self-service stations. These self-service stations allow their customers to choose or customize their yogurt. Customers will now have the freedom to choose of what toppings they would like to add to their dessert according to their taste.
FroYo parlors’ owners found out that the freedom of the customers to choose from different choices and customize their food really attract customers. So they come up with the strategy of putting different varieties of toppings and syrups in order for the customer make their own style of food which will fit to their taste. If the customer will like this kind of service, the customer will come back to the store.
Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1943 paper “A Theory of Human Motivation”1 and his subsequent book, Motivation and Personality.2 This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other needs.
Maslow’s hierarchy of needs is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the more complex needs are located at the top of the pyramid. Needs at the bottom of the pyramid are basic physical requirements including the need for food, water, sleep and warmth. Once these lower-level needs have been met, people can move on to the next level of needs, which are for safety and security.
As people progress up the pyramid, needs become increasingly psychological and social. Soon, the need for love, friendship and intimacy become important. Further up the pyramid, the need for personal esteem and feelings of accomplishment take priority. Like Carl Rogers, Maslow emphasized the importance of self-actualization, which is a process of growing and developing as a person to achieve individual potential.
In this hierarchy of needs, I think that if one of the needs of the consumer has been satisfied by a store or company, the costumer has the tendency to go back to that store. For me, food is not only the satisfaction of the customer in that kind on FroYo parlors’ strategy. Because of the “do-it-yourself” FroYo, customer also satisfies their aother needs like creativity, contentment, etc. With the satisfaction they got, it helps for them to properly process their growth and development as a person to reach their potentials.