sweet vengeance

Ad/Pr Case 12: Multiply marks milestone with shopping party

Sun, 04 Mar 2012 09:18:06 -0500

With the fast growing and emergence of technology, no wonder that technologies now made changes...

Ad/Pr Case 11: It’s TRU: Bench, Nike and Adidas are top brands for Filipino teens

Sun, 04 Mar 2012 09:17:20 -0500

Filipinos particularly the teenagers are very fond of buying things. Shopping has been part of...

Ad/Pr Case 10: Here, there, and DPWHere: Agency creatives fuel meme

Sun, 04 Mar 2012 09:16:48 -0500

The photo of the three officials of the Department Public Works and Highways (DPWH) while...

Ad/Pr Case 9: PAUL SORIANO

Sun, 04 Mar 2012 09:15:48 -0500

Paul Soriano is now one of the most talented directors in the generation today. He has been one of...

AD/PR Case 8: The Phenomenal Cheesy Campaign

Mon, 23 Jan 2012 09:43:35 -0500

Who would have thought that one of the television commercial of one of the pizza chain in the...

AD/PR Case 7: PANA in 2010: Global Standards, Local Relevance

Mon, 23 Jan 2012 09:40:16 -0500

We cannot deny the fact that there are so many forms of advertisements in our country. There are...

AD/PR Case 7: PANA in 2010: Global Standards, Local Relevance

Mon, 23 Jan 2012 09:36:02 -0500

We cannot deny the fact that there are so many forms of advertisements in our country. There are...

The circulation of media content – across different media systems, competing media economies, and national borders – depends heavily on consumers’ active participation. Jenkins, H. (2006) Introduction: Worship at the Altar of Convergence

Mon, 12 Dec 2011 18:00:00 -0500

In my understanding with this statement, the media content will stay in the circulation depending...

Mass communications comprise the institutions and techniques by which specialized groups employ technological devices (press, radio, films,, etc.) to disseminate symbolic content to large heterogeneous and widely dispersed audiences. Janowitz, 1968

Mon, 12 Dec 2011 18:00:00 -0500

The simplest definition of mass communication is “public communication transmitted electronically...

None of us can know everything; each of us knows some things; and we can put the pieces together if we pool our resources and combine our skills. Jenkins, H. (2006) Introduction: Worship at the Altar of Convergence

Mon, 12 Dec 2011 18:00:00 -0500

In this statement, we all knew that no one knows everything. There is still a need for each and...

Ad/PR Case Study # 4: Smart Ads – New Interactive Advertising Trend

Sun, 04 Dec 2011 11:31:00 -0500

Advertising is now one of the most intelligent industries in the world. They can adapt to the new...

Ad/PR Case Study #3 FroYO and the Tickle in our Taste Buds

Sun, 04 Dec 2011 11:28:00 -0500

People love to eat. We have different varieties of food to choose. Each specific place has a...

Ad/PR Case Study #2: The Future of Facebook Marketing Campaigns

Sun, 04 Dec 2011 11:25:00 -0500

Technology has been one of the greatest inventions of all times. Almost every one of us is using...

Ad/PR Case Study # 1: Green-Minded Buyers – Indian and Chinese Consumers More Environmentally Conscious than Western Consumers, says MPG Survey

Sun, 04 Dec 2011 11:17:00 -0500

Because of the fast growing of technology, there are lots of gadgets, appliances and other...

smart-lass: ang motto naming magkakaibigan:kapag may camera,...

Mon, 28 Nov 2011 10:46:53 -0500

smart-lass:

ang motto naming magkakaibigan:

kapag may camera, magpose ka!

well„ bago pa nauso ang face dance ..nauna na kmi gumwa nun ..hahaha ^_^ love the bitches!

di ako makamove-on dito … . tawa much !

i love BITCHES ! <3 <3 <3

For my assignment in Advertising-Public Relations Case Study...

Sat, 26 Nov 2011 04:02:00 -0500

For my assignment in Advertising-Public Relations Case Study subject, I chose the Lucky Me! Commercial “Ang Tunay na Lalaki Marunong Maghintay”. I find this commercial very interesting and a very good one.

This commercial was aired as part of their campaign “FaMealy Day”. It shows one of the best values of Filipino families and the importance of having meals with the whole members of the family. Every members of the family should be present during meal time especially both parents. Dinner time is the best time for each members of the family to gather, eat together, share their whole day story, and have a conversation which they can discuss on some important matters. After long hours of work and staying outside the house, meal time has been the best time for parents to instill to the minds of their children about good manners, right conduct, and moral values that they need to share to them.

Lucky Me! ‘s commercial “Ang Tunay na Lalaki, Marunong Maghintay” shows that beyond being a “modern guy” , the guy still gave importance to the values his parents have thought to him. Having a good communication between the parents and the children is one of the best ways to have a good family. Every members of the family should be open about different issues especially related to the children like pre-marital sex.

The tagline of the commercial “Ang Tunay na Lalaki, Marunong Maghintay” is one of the best tagline I’ve ever heard in a commercial. I believed with this line. There’s a right time at a right place with the right person for everything. We don’t need to rush things in life. We just have to enjoy it. I was just wandering why there are lots of youth are doing things that they should not do in their age especially pre-marital sex which leads to unwanted pregnancy and teenage parenthood.

The Expectancy Value Theory is the media theory that I want to relate for this commercial.

Core:

According to expectancy-value theory, behavior is a function of the expectancies one has and the value of the goal toward which one is working. Such an approach predicts that, when more than one behavior is possible, the behavior chosen will be the one with the largest combination of expected success and value. Expectancy-value theories hold that people are goal-oriented beings. The behaviors they perform in response to their beliefs and values are undertaken to achieve some end. However, although expectancy-value theory can be used to explain central concepts in uses and gratifications research, there are other factors that influence the process. For example the social and psychological origins of needs, which give rise to motives for behavior, which may be guided by beliefs, values, and social circumstances into seeking various gratifications through media consumption and other non media behaviors.

Statements:

Expectancy value theory suggests that ―people orient themselves to the world according to their expectations (beliefs) and evaluations‖. Utilizing this approach, behavior, behavioral intentions, or attitudes are seen as a function of ―(1) expectancy (or belief) – the perceived probability that an object possesses a particular attribute or that a behavior will have a particular consequence; and (2)evaluation– the degree of affect, positive or negative, toward an attribute or behavioral outcome‖ (Palmgreen, 1984).

Expectancy Value Theory focuses on the complex and interactive nature of attitudes. Attitude affects our behavior, intent and goals. In communications, it highlights social influence; in particular, attitude and attitude change. This theory is attributed to Martin Fishbein. It is an investigation of relationships between beliefs about an object and the attitude toward that object (Human Relations Journal). The theory has evolved as refined tool used in various fields (advertising, psychology, education, etc.)

Attitudes predispose a person to behave in a positive or negative way toward the attitude object. The accumulation of data about the attitude object, each piece of information, has been evaluated. Attitude change can occur with new information or a change in the judgment of truthfulness or value. The attitude object can be any concept, organization, person, thing, etc.

With the new information, attitude change can occur in three ways:

It can alter the believability (weight) of particular beliefs
It can change the value of a belief
It can add new beliefs to the attitude structure

The beliefs of the youth today are very different from before. Because of being too aggressive to their words and actions, it results to unexpected consequences which are too young for their age.

In this commercial, I have seen that from the line “ang sabi ng barkada, ang lalaki binibinyagan muna bago ikasal.” It shows that young men beliefs today are very different from the old times. This commercial used the term “binibinyagan” in replace for the sex. Young men nowadays used “having sex” as measurement for masculinity which I think opposite from the beliefs of their parents so as with the other person especially to some girls.

The tag line “ang tunay na lalaki, marunong maghintay” is the one of the best line I’ve ever heard in a commercial. It shows one of the best characteristic of a real man. In the commercial, the guy being modern still gave importance to the teachings of his parents. This commercial wants to show that being in the period of modernization, we have to give importance and enrich more the good values that have been bestowed to us that come from generation to generation. By means of using simple taglines, they can get the attention of their viewers.

The creators of this commercial does not really intended to promote their product. Their intention is for the messages of values that they want to deliver to their audiences. They are positive and looking forward that their advertisement will be one of the instruments to change or bring back the attitude, beliefs, and behavior towards different situations and circumstances of life.

Credits to:

http://www.slideshare.net/cianel/expectancy-value-theory-presentation

http://www.scribd.com/doc/40477217/List-of-Mass-Communication-Theories

http://www.youtube.com/watch?v=1pJoiIuVCnY

AD/PR Case 5: Creating traffic to your website

Sat, 08 Jan 2011 18:00:00 -0500

No wonder as the technology arises; the use of internet connection has been becoming one of the most...

AD/PR Case 6: Reality Bites - Back-to-basics still the best for shoppers

Sat, 08 Jan 2011 18:00:00 -0500

We cannot escape in the changes of everything. Everything goes through different changes and...

While Nation Mourns Sendong’s Death, Aquino Partying Actresses in Palace? ( A Reflection )

Sat, 08 Jan 2011 18:00:00 -0500

In the early morning of December 17, 2011, while everybody was sleeping soundly, the people of...